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LAS VEGAS (FMF) – I had the pleasure of conducting a video interview with Jake Diamondz and Big S.C.A.M., the powerhouse duo behind Black Lion Society. Making waves in music, fashion, and culture; this dynamic duo from Detroit is poised to take over the world, one roar at a time. Here’s an inside look at our conversation, where we discussed their journey, influences, and future plans.
Despite the distance, the energy was palpable through the screen. Jake and Big S.C.A.M. were clearly in their element, ready to share their story. “It’s your boy Jake Diamondz, one half of Black Lion Society,” Jake introduced himself with a confident smile. “And it’s your boy Big S.C.A.M., the other half of Black Lion Society. What’s good?” added Big S.C.A.M., matching Jake’s enthusiasm.
We dove right into the origins of Black Lion Society. I inquired about how the whole concept of the rap group came about. Big S.C.A.M. explained, “It actually came from another project we were working on. We needed to rebrand and came across some old artwork. Jake had been working on a clothing line for years, and we thought, ‘Black Lion Society’—we liked it because it symbolizes strength. We’re like the Lion in this jungle, and the rest of the Lion are our society. Our movement includes music, clothing, gaming, and more. It’s all about the culture.” Jake chimed in, “BLS started as a clothing line from the Libros era and evolved into a cultural movement. It’s not just about music but also fashion and other ventures. We’ve built our own brand instead of being controlled by others.”
Intrigued about their creative influences, I asked them if there were any films or movies that have inspired their visuals or music. Big S.C.A.M. was quick to respond, “Definitely. We draw a lot from Quentin Tarantino and Spike Lee. We’ve been making video treatments like mini-movies for years.” Jake added, “I’m a huge Denzel fan. Films like ‘Malcolm X,’ ‘The Book of Eli,’ and ‘The Equalizer’ inspire me. The depth and storytelling in those films influence our creative process.”
For decades, Detroit has had a rich musical heritage, and I was curious about how it shaped their sound and identity. When I asked them how the Motor City has influenced them, Big S.C.A.M shared “My oldest brother started techno music here, which is huge. Being raised in that environment, surrounded by legends, it’s hard not to be musically influenced”. Jake nodded in agreement, “My whole family is musically inclined. From Motown to now, Detroit’s influence runs deep in our work. It’s in our DNA.”
Their sound is unique, and I wanted to know more. I asked them to describe Black Lion Society’s sound and their creative process. “Our sound is universal. Every city we hit, people say we don’t sound like we’re from Detroit. We’re chameleons in this industry,” Jake explained.
Big S.C.A.M. detailed their collaboration, “We’re always sending ideas back and forth, even when we’re in different places. I might send him a melody, he’ll add lyrics, and we build from there.”
Being independent artists comes with its challenges. I asked them what challenges they have faced in pursuit of their career goals. Big S.C.A.M. sighed, “Keeping up with paperwork is the hardest part. Performance royalties, credit splits—if you don’t manage that well, you leave money on the table.” Jake emphasized the importance of perseverance, “Consistency is key. Build a solid team, stay creative, and keep pushing. Don’t let anyone tell you you’re too old or young to succeed.”
Every performer has memorable moments, when asked to share a funny or unforgettable story Big S.C.A.M replied, “We’ve had some wild moments. Once, Jake tried a mic trick and almost dropped it. Another time, in Wilmington, DE, I took my shirt off on stage and got into it with security. But we always keep the show going,” he recalled with a laugh.
When I inquired about their upcoming releases and touring, Big S.C.A.M revealed that they are working with producers like Blizzard and NX for their new project. As well as the fact that they have upcoming shows in Montana, Ohio, and Canada. He also mentioned a potential tour with major label artists, and confirmed that the second installment of ‘The Barcode’, which was originally released in 2022, is dropping in July 2024.
Jake also highlighted the current impact of social media on their brand. “It’s huge. One click and we’re reaching million. It keeps us connected with fans and helps us engage with a broader audience.” Big S.C.A.M added, “We handle all our social media ourselves, making sure we connect with our supporters personally.”
As the interview drew to a close, I asked about their long-term vision and the big picture for . Black Lion Society. Big S.C.A.M. shared their ambitious plans, “We’re expanding into the cannabis industry, partnering with people like Redman. We want to see Black Lion Society strains, gummies, and more. It’s all about growth and reaching new heights.”
Drawing upon the close of the interview I asked if they had any last words for their fans. Jake expressed his gratitude, “Thank you for the support. We’re just getting started, so stay tuned.”Big S.C.A.M. echoed the sentiment, “Much love to everyone out there. Black Lion Society is here to stay.”
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